Lois Wyse( October 30, 1926 - July 6, 2007 )
Lois Wyse was an American advertising executive, author and columnist. At the time of her death, Wyse was credited with writing more than 60 books on diverse topics such as business, love and family.
Born Lois Wohlgemuth to a Jewish family in Cleveland, Ohio, she started working as a journalist at the age of 17 for The Cleveland News and The Cleveland Press. At 18, she worked on a piece for Life magazine with photographer Alfred Eisenstaedt. She later worked for Vogue and Cosmopolitan.
At a Cleveland-based advertising agency she co-founded, Wyse Advertising; she came up with a tagline for a small Orrville, Ohio company called The J.M. Smucker Co. that made them famous throughout the United States - "With a name like Smucker's, it has to be good". She also advised Carl Stokes on his...