Eugène Schueller( 20 March 1881 - 23 August 1957 )
Eugène Paul Louis Schueller was a French pharmacist and entrepreneur who was the founder of >L'Oréal, the world's leading company in cosmetics and beauty. He was one of the founders of modern advertising.
As a young French chemist of German parents, Eugène Schueller graduated in 1904 from the Institut de Chimie Appliquée de Paris . Schueller developed in 1907 an innovative hair-color formula, which he called Oréale. He formulated and manufactured his own products, and sold them to Parisian hairdressers.
In 1909, he registered his company, the Société Française de Teintures Inoffensives pour Cheveux, the future >L'Oréal. The guiding principles of the company that would become L'Oréal were put into place from the start: research and innovation in the interest of beauty.
During the early...